Human Brands International, Inc. is a diversified holding company in the spirit, wine and beer sector with a primary focus on distribution, brand development, and strategic acquisitions in North America, Asia and the U.K/Western Europe.
Human Brands was established in late 2014 to capitalize on the growing alcohol beverage market and the changing consumer habits in the industry.
The beverage market is going through a renaissance due to these changing consumer habits. Consumers want better product, crafted cocktails, specialty beers, and a connection to the brand’s story. We focus on bringing emerging premium brands to meet these demands.
Our goal is to bring consumers an ‘experience’ through our brands. Whether it’s a drink of our Shinju Japanese Whisky that takes you to the slopes of Mt. Fuji, or a sip of our Armero Tequila that carries you away to an agave field in Mexico, our brands bring an experience.
Our focus the past few years has been on building out a distribution network that will allow our brands to grow effectively, while maintaining the true identity and spirit of each brand. We started out selling one brand into one market, Hong Kong. We now sell into Hong Kong, Thailand, Mexico, and multiple U.S. States. Our customer accounts have increased year over year and includes the likes of the Four Seasons, Mandarin Oriental, Starwood, Hard Rock, Kimpton Hotels, Hooters, Fogo de Chao, Carnival Cruise Lines, Marriott, and Total Wine.
We will continue to build on what we’ve started. In 2019-20 we plan to launch our brands into the U.K., Canada, and other key cities in the U.S. What drives us internally is the burning desire to continue to take market share piece by piece from our competitors by giving consumers a better experience.
Our ambition is to deliver an experience through every bottle we sell. That experience comes from all aspects of our brands – from the taste to the quality, the story, and even through the design of the bottle. We believe if we stay true to that goal, we will continue to convert consumers into loyal Human Brands' consumers.
Nothing is better than a drink with friends. When building our brands that is the most important aspect to us. Do our brands make the time with your friends better? We believe they do, so have one on us.
Perfect for ‘a drink with friends’.