Human Brands International, Inc. is a diversified holding company in the spirit, wine and beer sector with a primary focus on distribution, brand development, and strategic acquisitions in North America, Asia and the U.K/Western Europe.
Human Brands is a premium wine, spirits and craft beer wholesaler, distributor and brand developer focusing on niche opportunities within the $1.9 trillion beverage industry.
We operate in two key markets - United States and Asia. The largest beverage market in the world and the fastest growing beverage market in the world.
A little over two years ago we started out selling one brand with one SKU into one market, Hong Kong. HBI has since grown into five Asia countries and five U.S. States selling a world-class portfolio of emerging brands to customers like the Westin, Starwood, Hardrock, YES Market, TOPS, Mall Group and Four Seasons.
The beverage market is going through a renaissance due to changing consumer habits. Consumers want better product, crafted cocktails, and specialty beers. We focus on bringing emerging premium brands to meet those demands.
A gin from Belgium made with a hint of chocolate, a whisky voted the #1 single malt in the world, a premium wine from Brazil, or the world's first certified organic tequila - we have put together a portfolio of brands that will wow our customers and continue to push company growth.
Human Brands Inc.- the business model is born.
Human acquires its first product, KO Water, and adds legendary martial artist, Bob Wall, to its Board.
HBI sells its first product into Asia.
HBI establishes its main Asia office in Bangkok.
HBI begins to increase distribution and adds 10 brands to a growing portfolio.
Official launch into the China market with Fashion TV Brands
Began selling into multiple markets in Thailand, including Bangkok, Phuket, Chiang Mai, Ko Samui.
Began distribution in Hong Kong.
Began distribution into the Singapore market.
HBI Acquires Artisan Trading Company in Thailand.
Human has 30 award winning products in its portfolio, has distribution in Thailand, Hong Kong, Singapore, and China, and sells to world class customers like Hard Rock, Marriott, Starwood, TOPS and Hooters.
Started distribution in Cambodia.
HBI lands distribution rights for Kavalan Whisky - voted #1 single malt in the world.
HBI launches distribution in the United States.
HBI partners with CapCity Beverage to expand US distribution into NY, NJ, FL, and DC.
Launch Moosehead Beer into Hong Kong market.
Just Getting Started
HBI has key, experienced people in all markets. The business is only as good as the people leading it and HBI has the right people in place to continue driving the Company’s growth. Combined the HBI team has over 100 years of experience in the beverage industry.
13 yrs in the beverage industry developing multiple brands and working with some largest distributors in the world - Wirtz Beverage Group, Southern Wine & Spirits, Romano Brothers through management in the F&B industry.
15 yrs in the beverage industry. Many involved with brand development of Copa Imperial, Tiny’s Tequila, Tequila Alibrijes. Successfully made Copa Imperial the first certified organic tequila in the world. Janon oversees U.S. operations.
Five years investing in and working in beverage in Asia. Leads HBI’s China expansion. Specializes in finance. Formerly worked with Lloyd’s Banking Group and Lloyd’s of London.
Formerly COO of Tequilera La Quemada. Expert in tequila production. Currently Iceland Ambassador to Mexico.
John DeBerry Jr. (Advisor)
Former lead manager for Republic National Distributing. Led the Beam/Suntory line.
20 years experience in entertainment marketing and brand building. Worked with Don Modesto Spirits. Founded Empire Feature which co-produced ‘Notorious’.